Maybe
2000 was the nadir, right? It’s probably hard to imagine nowadays if you
weren’t there, but that Y2K stuff was messing with a lot of people’s heads. Felt
like we were in for a long stretch of technical difficulties at best, if not
some end-times cataclysm. Perhaps a couple more decades of social media and
24/7 news cycles have normalized mass anxiety but back then it was kind of new
to a lot of people who were too young to remember the previous
constant-threat-of-nuclear-war boogeyman. People were probably having a hard
time concentrating on making good country music, but now it was 2001 and we
were more or less okay and it’d probably be smooth sailing, right?
No,
of course. The previous year’s presidential election was pretty friendly by
modern-day standards but ended in recounts and controversy, eventually narrowly
handed to Bush in a move that was widely seen as pretty suspect (at least by
the folks that lost, as these things tend to go). Social media hadn’t kicked in
but the internet was in pretty wide use by now so the same sort of stuff that
pisses off normal people on social media was kicking around email chains and
message boards and stuff like that. And of course 2001 was the year of 9/11,
the biggest “never forget, as if you could” moment of most of our American
lifetimes. I’m not going to get into the bottomless tragedy and ongoing
aftermath of it all here, but suffice it to say it was so enormous that even
the normally culture-war-averse country music charts couldn’t ignore it.
Much
of Nashville, like much of America (if less so recently), prefers to give off
the public impression of being apolitical or at least moderate. In the ranks of
the bigger country artists and power brokers there appears to be a mostly non-vocal
minority of relative liberals who choose to not rock the boat lest their
careers capsize, and a likely majority of conservatives who (with a few notable
exceptions) keep their politics low-key and polite, perhaps confident that
their viewpoint is the prevalent one in town and with much of the nationwide
audience anyway. Not much incentive to rock the boat when you’re already
steering it. Explicitly political songs tend to end up either being the stuff
of novelty acts and has-beens desperate for attention or artists big enough to
have the confidence (hubris?) to feel like their sentiments will be heard and
helpful. Much like in present day politics, there’s just not much middle
ground. Anyway, on to the songs.
Tim
McGraw’s cheerfully self-analyzing “My Next Thirty Years” hung on for the first
two weeks before ceding to Sara Evans’ similarly sunny “Born to Fly.” It was
twangy around the edges but with a certain widescreen pop appeal that was all
the rage amongst mainstream front-runners at the time; she looked really nice
in the color-saturated Wizard of Oz-themed video, occasionally drawing
from Shania Twain’s navel-sporting playbook. The Dixie Chicks also took the
opportunity to flesh out a song’s meaning with a video. “Without You” was a
typical (but lovely) lost-love lament with just enough hint of ambiguity to
apply to other grievous losses; the video featured a pregnant actress whose
newborn son shortly thereafter ended up surviving less than a week. The actress
asked that, instead of her part being edited out, the video be used in part to
memorialize the child alongside its general theme of vulnerability and human
frailty.
Lonestar
didn’t have a ton of personality or cohesion to their sound; “Tell Her” wasn’t
bad as far as 00’s country-pop goes (faint praise, I know) and it did have a
bit of minor-key intrigue and urgency to it. There just wasn’t much reason to
be optimistic it’d signify a whole new direction or anything. Oddly,
contemporary country’s new direction was suddenly pointed towards Australia, of
all places. First you had Jamie O’Neal with the smoky, vaguely haunting “There
is No Arizona.” An ominous ballad about a strung-along lover – perhaps a
belated sequel to Tanya Tucker’s “Delta Dawn” – the sonics and O’Neal’s breathy
delivery were a fine fit for the material. Her countrified countryman Keith
Urban was way more chill on “But For the Grace of God,” a steel-laced
easy-rolling number about a happily coupled-up dude’s gratitude at being spared
the fate of his quarrelsome neighbors or that lonely old guy that’s always
wandering around town. O’Neal and Urban weren’t exactly Haggard acolytes but
they sounded about as country as anyone else on the charts at the moment. Not a
great curve to grade on, but apparently an easy one for a couple of photogenic
Aussies to climb. O’Neal ended up being a bit of a blip; Urban would grow into
one of the most commercially successful singers of their generation.
Toby
Keith didn’t use the success of “How Do You Like Me Now?” as an excuse for
consistent belligerence just yet; “You Shouldn’t Kiss Me Like This” was a
nicely swoony slow-dance soundtrack, tastefully put together and sung with
hearty conviction by a guy who was always a more versatile songwriter than he
probably gets credit for. “One More Day” brought Diamond Rio to the next round
of their occasional step to the forefront, another solid example of the sort of
ambiguous lost-love songs like “Without You” that often get deputized into even
sadder moments; the song was used in tributes when NASCAR star Dale Earnhardt
died, and would certainly pop up again a few months down the line in the wake
of all the 9/11 deaths. Diamond Rio and Toby Keith handed the #1 spot back and
forth a couple times throughout March.
Despite
the ongoing drift back to being music for the middle-aged and settled-down, you’d
see the occasional initiative to bring younger listeners into the fold. Jessica
Andrews was already two albums into a career yet only in her late teens when
“Who I Am” hit the top spot, and it was probably exactly the sort of jangly
wholesome country-pop that some key swaths of her non-famous contemporaries
needed to hear. The youth initiative didn’t stick, though: this was the last
time she’d even crack the top ten, quickly ceding to a six-week run for the
relatively dad-country Brooks & Dunn and “Ain’t Nothing ‘bout You.” It had
the urgent pulse of most of their uptempo numbers but felt paint-by-numbers in
the writing, trying to kick up some romantic heat but landing a bit lukewarm.
Kenny Chesney, meanwhile, was more or less lukewarm for life; “Don’t Happen
Twice” was supposed to conjure up youthful summer romance but in its airless
production and listless delivery comes off about as hot as day-old coffee. Chesney’s
buddy and rival Tim McGraw hit his aim considerably better on “Grown Men Don’t
Cry,” a vulnerable number about letting the little joys and regrets and
tragedies of life go ahead and move you instead of being unnecessarily stoic.
Over the years he’d prove to be a good hand at this sort of sensitive material,
but even with the better ones you kind of wonder why people wanted to hear it
over and over on the radio.
That
goes triple for Lonestar and “I’m Already There.” Spending six weeks at #1, it
was their biggest hit since the generic devotion of “Amazed.” While that song
could’ve been about anything from infatuated young love to a decades-long
marriage, their latest joint was more specific, a hardworking father calling
from the road and assuring his wife and children that in some sort of
metaphysical love-conquers-all way he’s actually home with them, in the
sunlight and moonlight and whispers in the wind and stuff. Seems like an odd
cop-out, but it probably felt pretty relevant and self-assuring to a band that was
undoubtedly pretty booked up road-wise in the wake of “Amazed” (it was
co-written by lead singer Richie McDonald). This topped the charts for half of
June and all of July, so yeah 2001 country’s Song of the Summer was a maudlin
number about a dad calling his family. Look, I’m all about sad country songs,
from multiple eras and approaches. But the more the genre tried to go
crowd-pleasing pop, the more the emotionally-fraught stuff started to seem
forced and out-of-place.
Jamie
O’Neal was cooperatively singing “I swear I hear you in the whispers in the
wind” in the unintentional sequel “When I Think About Angels.” It was an upbeat,
affectionate number, theoretically well-crafted but without much meat on the
bone. Still, between her striking good looks and country-pop smarts, O’Neal
seemed to be giving contemporary Nashville all it could ask for, so it’s odd
how quickly and completely she was ushered off the charts after her second and
final #1. Then again, new competition was popping up every day; Blake Shelton
scored his first #1 with “Austin” and it was pretty huge, a five-week run at
the top. The song’s got a whiff of ludicrousness to it: the plotline centers
around a dude’s unusually long, specific, and emotionally resonant outgoing answering
machine messages, something that would probably totally be lost on a young
listener revisiting it today. But still, it was more straight-country in
approach and delivery than 90% or so of the year’s big hits, and Shelton’s
earnest Oklahoma drawl showed a lot of promise. It didn’t immediately entrench
him in the genre’s top tier: he followed up with some middling singles and took
a couple years to really establish himself as more than a one-hit wonder.
Eventually a prolonged reality TV gig on The Voice and a couple of
high-profile marriages would make him among the genre’s biggest celebrities;
figured I’d go ahead and mention that in case the next few years of 2000s
country shuts this thing down for good.
“Austin”
hung in there until early September, at which point 9/11 turned the nation
upside down. At this point in my life I was working in a chemistry lab, often
solo, and often with the radio on all day for company and I can attest that
there didn’t seem to be much music on at all for quite some time. When they did
pause the news updates and presidential statements for music it seemed like a
frivolous afterthought. Toby Keith’s upbeat, humorous come-on number “I’m Just
Talkin’ About Tonight” was pretty good but hardly the sort of song to meet the
moment; it was just a little distraction already presumably wedged into the
playlists before things got seriously dark. A young newcomer named Cyndi
Thomson swept in next with the big swoony ballad “What I Really Meant to Say.”
Thomson was model-gorgeous, had a nicely soulful edge to her voice, and the
song was straightforward enough but earned its big-production framing with some
hearty delivery. Maybe it was kind of a #1 by default in that autumn 2001
climate, but it still seemed pretty damn promising; counterintuitively, her
next couple of singles fell short and she was more or less out of the business
a year or two later, even publicly expressing in a letter to her fans that the
pressures of touring and self-promotion just weren’t for her.
Perhaps
a reeling nation needed to bask in the comfort of relatively old favorites for
a bit. Alan Jackson landed back on top with the bluesy kick of “Where I Come
From,” a fairly lighthearted number about back-to-basics life that might’ve
caught a little unintended relevance among the sectors of the audience that had
already switched to stubborn identity-based resilience as a response to the
terrorist attacks. The verses are appealingly offbeat – Jackson was better than
most at maintaining a personal touch in an increasingly generic environment –
but the chorus is pretty standard blue-collar southern-pride stuff without
being obnoxious about it. Similarly, Brooks & Dunn’s “Only in America” wasn’t
a bit of overdone chest-thumping patriotism, it was just an affectionate upbeat
slice-of-life number. And of course it was written and produced prior to 9/11,
but that chorus sure hit different in the aftermath. I’m retroactively
surprised it was only #1 for a week.
One
nice surprise amidst everything was Tim McGraw’s release of “Angry All the
Time.” The song was penned by Bruce Robison, already a big regional favorite in
Texas songwriting circles (which was most of my focus back at that moment).
He’d already released a sublime take on it with his wife Kelly Willis on
harmonies and McGraw recruited his even-more-famous wife to do the same. It’s a
sad, even depressing number chronicling a marriage unraveled by the husband’s encroaching,
unexplainable bitterness, tackling the difficult truth that people just
sometimes change inexorably for the worse. Hell of a time to put out something
this downbeat, but it snagged #1 nonetheless.
Toby
Keith would soon steer hard into the cultural moment, but he still had an
existing album cycle to get through and “I Wanna Talk About Me” was the sort of
lighthearted distraction it’s easier to imagine catching on. It sat at #1 for
five weeks; some observers that had been willing to let various degrees of
country-pop slide were chagrined that this one seemed to be influenced by
outright rap. It kind of is, with Keith rattling off lists of things his gal
rattles on about in sort of a hip-hop cadence. I’d say it still falls short of
actual rap (or, thankfully, outright misogyny) but qualifies as harmless dumb
fun.
Alan
Jackson, meanwhile, became the first major country artist to meet the moment
intentionally and specifically with “Where Were You (When the World Stopped
Turning).” A couple of months is already a pretty tight turnaround time, but
his searching, soothing anthem had already been on the radio in a live-recorded
form from the CMA Awards show in early November. The official version was a
no-brainer to top the charts, but intelligent and sensitive in its craft and
message. Acknowledging that the events and aftermath of 9/11 could inspire
anything from grief to paranoia to distraction to gratitude, it managed to feel
100% relevant without any bitter whiffs of exploitation or self-aggrandizement.
Most of its run at the top would be in 2002 so we’ll talk about it more soon
enough.
THE
TREND?
It’d
be ridiculous to try to talk about 2001 in any avenue of American culture
without mentioning 9/11, but to be fair with the exception of the last song of
the year we’re talking about stuff that was written and recorded before the
terroristic tragedies. Before the resultant grief and anger and paranoia had
initiated, much less sunk in. But it did hang some additional gravity on songs
ranging from “One More Day” to “Only in America” to “I’m Already There,”
whether they deserved it or not. The nation’s political maneuvers and foreign
actions in the aftermath, not to mention the increasing public voice that the
internet was starting to offer almost everyone, would soon enough lead to an
increased pressure to pick a side and cling to an identity. That sort of thing
would resonate in the country music business soon enough, but for the moment
folks wanted something sad enough to commiserate with or charming enough to
distract. Not much of what topped the charts in 2001 would go down in the
pantheon of truly great country music, but at least there was enough to fill
those needs.
THE
RANKING
- Angry All the Time – Tim McGraw
- Where Were You (When the World Stopped Turning) – Alan Jackson
- What I Really Meant to Say – Cyndi Thomson
- Without You – The Dixie Chicks
- Grown Men Don’t Cry – Tim McGraw
- I’m Just Talkin’ About Tonight – Toby Keith
- Born to Fly – Sara Evans
- Only in America – Brooks & Dunn
- You Shouldn’t Kiss Me Like This – Toby Keith
- Where I Come From – Alan Jackson
- One More Day – Diamond Rio
- There is No Arizona – Jamie O’Neal
- But For the Grace of God – Keith Urban
- Tell Her – Lonestar
- Ain’t Nothing ‘bout You – Brooks & Dunn
- I Wanna Talk About Me – Toby Keith
- Don’t Happen Twice – Kenny Chesney
- Who I Am – Jessica Andrews
- Austin – Blake Shelton
- When I Think About Angels – Jamie O’Hara
- I’m Already There – Lonestar
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ReplyDeleteHey, none of this maybe-the-2000s-will-do-this-in talk. I am actually appreciating the 2000s stuff a lot. I knew we were kindred spirits when I read your take on Ricochet's shitty-ass "Daddy's Money," and I've read the full archives. I quit on commercial country for a good long time upon moving to Texas in 1999, so I've legitimately never heard a bunch of this stuff, including the few gems sprinkled in here. Jamie O'Neal is a welcome find, for instance.
ReplyDeleteAnyway, we're roughly the same age (I graduated high school in 1995) and seem to have some similar tastes (e.g., your obvious love for early Clint Black records). I just wanted to drop you a note of appreciation for this blog.
You can't quit on me now!
Thanks for the kind words Strider! Currently the plan is to wrap it up with the 2012 edition, since that's when the country chart splits again into Hot Country Songs (reflects stuff like streaming and non-country radio play) and another branch that's just mainstream country radio airplay. But I like writing too much to totally quit, I've got some other ideas for ways to stick to the spirit of things when I run out of years (like the ones specifically about Buck Owens and Jim Reeves, for example).
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