Monday, July 24, 2023

1978 - knowin' what to throw away and knowin' what to keep ...

Folks who are fans of both country music and endless conflict often like to cast the genre as an ongoing war for its own soul between tradition/authenticity and pop-oriented carpetbaggers and compromisers. It’s an oversimplification, of course, and if you take the purists’ side it’s both an implicit discouragement of daring to try anything new and an implicit request that any artist who wants to participate should play anachronistic honky-tonk/string-band dress-up regardless of their own background in hopes of deserving the audience’s respect. Seems counterproductive, especially today where your choice of 100-proof country, old or new, is right there at your fingertips. But it persists.

And it was probably kind of a big deal circa 1978. Elvis Presley and Tom Jones had just scored #1 hits in ’77, were Wayne Newton and Siegfried & Roy going to be next? Guys like Kenny Rogers and Glen Campbell might’ve had country roots but their runs at the country charts after working in other genres seemed opportunistic, and their music leaned pop. Ronnie Milsap and other guys that kind of sounded like Ronnie Milsap were getting a big foothold. Even unmistakable country girls Dolly Parton and Crystal Gayle were scoring big with adult-contempo material that seemed to be trying hard not to sound rustic.

’78 sure started on a note of ornery authenticity: Johnny Paycheck’s “Take This Job And Shove It” (written by fellow talented miscreant David Allan Coe) was as mean a slice of blue-collar twang as you could hope to cook up, and it was a minor crossover phenomenon in spite of it. It wasn’t just a ditty, it was a statement, in an era where that was getting rare. Paycheck had been dishing up unfiltered honky-tonk for well over a decade and finally scored his big breakthrough. But it was immediately followed by the still-ascendant Ronnie Milsap with “What a Difference You’ve Made In My Life,” an almost annoyingly sunny ballad that straddled the line between modern gospel and adult pop. Already-legend Loretta Lynn, usually a monument of authenticity, split the difference with “Out of My Head and Back In My Bed,” which was unabashedly twangy (and frank) but had a decidedly Vegas/variety show razzle-dazzle to it. Newcomer Larry Gatlin might have been a West Texas good ol’ boy by heritage, but he was already blending his country roots with rich, fluffy, harmony-rich pop on “I Just Wish You Were Someone I Love” and would successfully stick to that vein for quite some time.

Margo Smith was a blip, relatively speaking, with the languid retro of “Don’t Break the Heart That Loves You” weightlessly blending country and old-fashioned pop; reportedly her stage shows were fun, but this is a big shrug of a #1. Much more enduring was Waylon & Willie ambling back into the spotlight with “Mamas Don’t Let Your Babies Grow Up to Be Cowboys,” a cover of bona fide cowboy songwriter Ed Bruce that’s aged like a fine bourbon even if you’ve heard it a million times by now. Both guys were far from done with the #1 spot for the year, and this one amiably yet ruggedly held down the fort there for a whole month. The surging Crystal Gayle snatched it back for a week with the brooding, spare “Ready for the Times To Get Better,” one of the best in a sneakily remarkable career.

Charley Pride was also not done. “Someone Loves You Honey” gave him a little more room than usual to stretch his voice, making the most of his warm tone and infusing it with even more personality than usual. Kenny Rogers, a relative upstart at the time, took over with a Dottie West duet “Every Time Two Fools Collide” that steers hard into soul-tinged pop, with only West’s twangy rasp giving it much of a country anchor. But they sing the absolute living hell out of it, finding a chemistry that makes genre largely irrelevant. Ditto with future Kenny collaborator Dolly Parton, next up with the slow-burn bittersweet romance of “Its All Wrong, But It’s All Right.” A bit forgotten just due to being overshadowed by her even-bigger hits, it’s due for a revival.



Johnny Duncan continued his admirable-I-guess commitment to singing about sleeping with his friends’ significant others with “She Can Put Her Shoes Under My Bed Anytime,” an unsubtle sentiment set to a nicely subtle swing. Country-gospel warhorses The Statler Brothers had been elegantly drifting in and out of the Top 10 for over a decade at this point but finally scored the top spot with the bittersweet chug-a-lug of “Do You Know You Are My Sunshine,” not really their best song but as always a nice showcase for some unimpeachable harmonies. Amidst the emerging outlaws and Twitty-esque horndogs, they were a bastion of wholesomeness as usual. Speaking of outlaws, Willie Nelson was up next with “Georgia On My Mind,” the leadoff single from his landmark Stardust album. Bold in its own way, it largely ditched the “outlaw” trappings that had bolstered his fame and instead did a deep dive into the sort of pre-rock standards associated with the Sinatras of the world. Fusing cocktail-lounge and honky-tonk had gone so poorly in less-tasteful hands over the years, but on-a-roll Willie nailed it with grace.

Emmylou Harris stepped out of her comfort zone a bit too, covering Texas blues-rocker Delbert McClinton’s “Two More Bottles of Wine” with more grit and groove than her usual serene songbird vibe allowed for. The Oak Ridge Boys stepped in to fill any perceived melancholy gap with the near-maudlin weeper “I’ll Be True To You,” a slow-burn tragic ballad (balledy? tragallad?) about a rakish man and his long-suffering off-and-on lover from a group that was sort of a slightly-darker Statler Brothers. Up next: look, I know I’m throwing “cocktail lounge” around a lot as a vibe here, but it sure seemed like a recurring one. Margo Smith’s “It Only Hurts For A Little While” is a nice song, nicely delivered, but it’s inescapably schmaltzy around the edges in ways that legends like Wynette and Parton largely managed to avoid or transcend. Mel Tillis is one sturdy country singer, but he couldn’t do much with the clunky sub-Sinatra “I Believe In You” (well, except have a #1 hit with it I guess). Ronnie Milsap inflated his schmaltzy “Only One Love In My Life” with arena-level vocal pyrotechnics and Elton John-level emoting, but it still sounds like background music at best. Kenny Rogers dove right into lounge-lizard loverman thematic territory with “Love or Something Like It,” which to be fair owed its aesthetic much more to catchy AM radio pop-rock with touches of clever country wordplay. Eddie Rabbitt eased things back into piano-bar territory with the sleepy “You Don’t Love Me Anymore” and Crystal Gayle kept them there with the gently elegant but not-especially-country-either “Talking In Your Sleep.” As mentioned, even the perpetually shaggy Willie Nelson was in lounge mode, but his engaging take on “Blue Skies” was evidence that country twang and pop/jazz sensibilities weren’t incompatible. These sorts of hybrids had been around since Eddy Arnold, Patsy Cline, Ray Price, you name it. It’s just hard to nail it tastefully enough to stand the test of time.

But anyhow, enough of this martini shit for a while, if you wanted something more akin to straight whiskey then Waylon Jennings was staying the course. A lot of us grew up with Waylon shaping our idea of what country music was, but in context he was bucking trends and starting new ones. Eventually the country music audience would sort of embrace rockers like the Allman Brothers and Lynyrd Skynyrd, maybe even Neil Young and the Grateful Dead, but at the time the sort of wound-up guitar jams that break up “I’ve Always Been Crazy” were largely reserved for FM rock. While his peers were leaning drearily towards easy listening, Jennings had his eyes on the rock & roll arena, but was canny enough to still keep it recognizable as country music (and unmistakable as himself).



Dolly Parton, of course, also suffered no lack of personality and “Heartbreaker” was a low-key stunner of a tearjerker. She was gradually becoming among the most successful and iconic women across all genres of music, but she could play wounded and vulnerable with the best. Dave & Sugar were decidedly less iconic but still on an inexplicable roll … “Tear Time” was more easy listening dreck, unelevated by much soul or cleverness. “Let’s Take the Long Way Around the World” was more of the florid country-pop – increasing emphasis on the pop – that Ronnie Milsap was flying high with, but some of his stuff’s a little harder to dismiss just because he sounds so damn sincere in his dexterity. Even if you didn’t care for the direction sometimes it’s hard not to get swept up in the momentum.

Barbara Mandrell was/is a talented vocalist as well, but “Sleeping Single in a Double Bed” couldn’t have been cheesier if the 45s came wrapped in Velveeta. It’s the sort of late-70s genreless fluff that makes you wish they would’ve just gone full disco with it so at least the beat would’ve been good for something. Anyway, in context it was still good for a three-week run at #1, before ceding to forgettable numbers like the Kendall’s bouncy two-sider “Sweet Desire”/”Old Fashioned Love” and Eddie Rabbitt’s paint-by-numbers love ditty “I Just Want to Love You.” Charlie Rich, as could be expected, stoked a little more fire on a Janie Fricke duet called “On My Knees” that you never really hear anymore so I guess we could call it forgettable too (albeit at least worth a listen).

A classic was overdue at this point.  I know not every country fan – purists especially – consider Kenny Rogers to be timeless, but if they can’t give “The Gambler” its due they’re just being stubborn. Cannily straddling two trends, it was an outlaw-themed country song with a subtle but solid dose of layered AM pop production gloss, all tied together with one of Rogers’ more subtle and gritty vocal performances and plenty of pithy turns of phrase from songwriter Don Schlitz (who has more hits than most writers have songs). Rogers was already on a hit-heavy roll but he finally had a signature song, one that would be quoted and covered and made-TV-movies-outta for decades to come. ’78 was an up and down year, but somewhere in the night it finally at least broke even. And ended on an ace that it could keep.       

THE TREND?

If the 1977 Billboard Country Charts were a movie, 1978 was a lot like a sequel. Most of the same characters, same general vibe and premise. Some cast members opting out or not making the cut, a few new ones introduced and leaving varying impressions. And in the end it was worth a look but really not as good as the original. I had to hit the internet to jog my memory on more songs that usual for the 1978 entry, adding to the impression that it kind of ended up with the leftovers of the previous couple of years. Despite there being some nice outlaw-country prominence, there’s more pop/easy-listening stuff than I’d prefer, but might as well get used to it. That’s one trend that didn’t prove to be short-lived.

THE RANKING

  1. Georgia On My Mind (Willie Nelson)
  2. Two More Bottles of Wine (Emmylou Harris)
  3. I’ve Always Been Crazy (Waylon Jennings)
  4. Mammas Don’t Let Your Babies Grow Up to Be Cowboys (Waylon Jennings & Willie Nelson)
  5. Heartbreaker (Dolly Parton)
  6. The Gambler (Kenny Rogers)
  7. Everytime Two Fools Collide (Kenny Rogers & Dottie West)
  8. Blue Skies (Willie Nelson)
  9. It’s All Wrong But It’s All Right (Dolly Parton)
  10. Ready For The Times To Get Better (Crystal Gayle)
  11. Take This Job and Shove It (Johnny Paycheck)
  12. Do You Know You Are My Sunshine (The Statler Brothers)
  13. Love or Something Like It (Kenny Rogers)
  14. Someone Loves You Honey (Charley Pride)
  15. Let’s Take the Long Way Around the World (Ronnie Milsap)
  16. I’ll Be True To You (The Oak Ridge Boys)
  17. I Just Wish You Were Someone I Love (Larry Gatlin)
  18. What A Difference You’ve Made In My Life (Ronnie Milsap)
  19. It Only Hurts For a Little While (Margo Smith)
  20. Talking In Your Sleep (Crystal Gayle)
  21. She Can Put Her Shoes Under My Bed (Anytime) (Johnny Duncan)
  22. Only One Love in My Life (Ronnie Milsap)
  23. I Believe In You (Mel Tillis)
  24. Sleeping Single in a Double Bed (Barbara Mandrell)
  25. Don’t Break the Heart That Loves You (Margo Smith)
  26. Tear Time (Dave & Sugar

DOWN THE ROAD ...

Modern outlaw-country bard Cody Jinks didn't even originally fit in to the Americana or Texas Country/Red Dirt subgenres, much less the modern mainstream country of the last decade or two. But he persisted, experimented, improved, and gradually built up a mini-empire of his own as one of the best live draws thriving outside of the usual Top 40. Often willing to think outside the box, and knowing that his seasoned baritone can bring out the outlaw in just about anything, he took an earthy stab at Crystal Gayle's "Ready For the Times to Get Better" and recast it as uniquely pensive hard-core country.



No comments:

Post a Comment

2010 - if I could just come in I swear I'll leave ...

We’re getting really close to wrap for this aspect of the writing project, tackling the country music charts year-by-year and seeing what th...