Tuesday, May 16, 2023

1972 - Hart's on fire ...

 In the 1971 column we touched on how, retrospectively, Sonny James’ incredible run of 16 #1 hits felt like it came from some alternate universe where a singer who’s largely forgotten today was beating the likes of George Jones and Buck Owens at their own game.  Well, 1972 might’ve been from that same universe, where apparently the sun rose and set on the sprawling chart empire of Freddie “Easy Loving” Hart and everyone else was just picking up his scraps. Well, his and Donna Fargo’s, anyway.

1972 started off conventionally enough, with Charley Pride and “Kiss an Angel Good Morning” riding high outta 1971, but standing back and looking at it, it would turn out to be a curious year of anomalies, one-offs, and cool little comebacks. Keep in mind that we’re just looking at #1s here. It was starting to look like the Nashville radio-and-records business were doing what they could to make sure everyone who was talented enough or patient enough would get their turn eventually, as opposed to the late ‘50s when a small handful of artists might hog the whole year. But there still wasn’t room atop the mountain for everyone. Slightly lower down the charts, folks like Dolly Parton and Waylon Jennings were laying groundwork, Tom T. Hall and George Jones were still having hits, it just wasn’t brass ring time for them. Folks who’d have far shorter peaks just happened to be on a roll.



Jerry Lee Lewis took over from Charley Pride with a double-sided hit. “Would You Take Another Chance on Me” was nominally the single, but the B-side of “Me & Bobby McGee” got more attention. Janis Joplin’s landmark rock version of the Kris Kristofferson song had been a posthumous hit the previous year; Kristofferson’s original had already run its course, and country radio wasn’t going to touch the Joplin version, but they were happy to make room for a boogie-woogie version by a middle-aged rock & roll pioneer settling into the country phase of his career. Plus “Would You…” was pretty unmemorable, especially by comparison.    

Merle Haggard took over for the rest of January with “Carolyn,” a uniquely pensive number that posited some men were inevitably cheaters and all men could be driven to it “if he’s treated bad at home,” which was surprisingly written by Tommy Collins instead of Billy Sherrill. Nuanced, dark, and downbeat, it doesn’t sound like a guaranteed #1 but Haggard was on a roll. Loretta Lynn’s February hit “One’s On the Way” was a ton of fun, especially relatively: the verses described the travails of the rich and glamorous, and the shifting choruses described scenes of domestic working-class chaos, coming back around to the hook that yet another baby was about to enter the fray. Written with characteristic humor by Shel Silverstein and seemingly customized for Lynn, it’s a keeper.



Faron Young, who’d spent a few years taking a backseat, came surging back with the undeniable “It’s Four in the Morning,” as fine an execution of heartsick vocal prowess as that year (or most years) would ever see. Tammy Wynette’s even-better voice would yet again serve as mouthpiece for a creepy Billy Sherrill number called “Bedtime Story,” in which a doting mother recasts her husband ditching her for some other gal (“because oh what big eyes she had”) and then boomeranging back when it  didn’t work out (“because he missed his little princess and his queen’) as a tale worthy of tears of joy when recounting it to her little daughter. Keep those expectations low, baby girl.

Freddie Hart’s 1971 breakthrough with “Easy Loving” had more legs than history might suggest. First off, though he might sound like just another tenor-voiced romantic crooner, Hart was more than a bit of a badass. Dude lied about his age at 15 to join the Marine Corps and was a combat veteran in Iwo Jima before parlaying his lifelong love of karate into a new career teaching self-defense to Los Angeles cops. At some point he befriended (and/or possibly scared the shit out of) Buck Owens and, intentionally or not, kind of took over for him in terms of chart domination, at least for a short stretch. “My Hang-Up Is You” is of a piece with his signature song, a sweet and unhurried song of devotion, and it held the #1 spot for six weeks. Only Jerry Lee Lewis dared take it away from him, with a cover of the old Big Bopper hit “Chantilly Lace.” It all was a solid indication that, as rock got more experimental and wild and the pop charts got more diverse and eclectic, many of the fans who’d gotten into rock & roll as youngsters had migrated to the safer harbors of country music as they eased into middle age. It was just a matter of time before they brought some of those old songs and artists with them (the aforementioned Sonny James had been doing it for years anyway at this point).

Merle Haggard scored for a couple weeks in May with “Grandma Harp,” a salute to his grandmother that he even admitted in the song wasn’t much of a story, but 1972 Haggard had clout to spare. Conway Twitty did too, and folks were glad to play along with him adding lyrics to the classic Floyd Cramer instrumental “Last Date” (Skeeter Davis had tried this too back in 1960, but she didn’t have Twitty Momentum on her side). Next up was a newcomer breakthrough, young singer-songwriter Donna Fargo with “The Happiest Girl in the Whole USA.” Buoyant, chipper, and almost madly catchy, the ode to a relationship that sounded way happier than anything Tammy Wynette was dealing with was sort of 1972’s song of the summer, landing a sunny three-week reign in June. Maybe her and Freddie Hart should’ve hooked up, but then again they might have driven sad country songs to extinction.

Speaking of lovey-dovey songs and extinction anxiety, having his record streak of #1s end must’ve been a disorienting experience for Sonny James: he made another run at the top with “That’s Why I Love You Like I Do.” The song had been the B-side to his 1956 breakout record “Young Love” and apparently it was time to unlock whatever mojo the old chunk of vinyl might’ve had. An old hand by now at repurposing songs from past decades, James scored something between a comeback and a victory lap. Hank Williams Jr., meanwhile, continued to benefit from some built-in nostalgia as well. “Eleven Roses,” a sweetly insinuating little apology of a song, snagged him his second #1.

Meanwhile, another star was falling. Buck Owens’ “Made In Japan,” which managed to wrangle some tuneful pathos out of its Asian-gimmick melody, would be his last #1 until a 1998 collaboration with then-newcomer Dwight Yoakum reintroduced him.  His mid-‘60s dominance had been slowly wearing off for a few years at this point; it’s hard to say in retrospect whether in the moment he was creatively exhausted, suffering from overexposure, or just naturally losing ground to a newer generation.  His next single, “You Ain’t Gonna Have Ol’ Buck to Kick Around No More,” might have been a clue to his weariness, or it might’ve just been an obvious Richard Nixon reference reframed as a romantic kiss-off. Either way, going forward he’d be doing good to scratch the lower reaches of the Top 10, and to younger fans he might be better known as the co-host of the cornpone TV comedy Hee Haw instead of being the guy who ruled the Billboard charts and inspired the Beatles. In 1974 his career (and general happiness) would be massively upended by the bike-crash death of his best friend and closest collaborator Don Rich. If recording and touring had become a bit of a chore for him before that, by his own account without Rich it was downright unbearable, and he took a long break from a spotlight that was fading out on him anyway.

Charley Pride was still on a roll though. “It’s Gonna Take A Little Bit Longer,” a driving and resilient twist on his usual heartache ballads, romped atop the charts through three weeks of summer. Freddie Hart swung in again with “Bless Your Heart,” which was – wait for it – another sweetly devotional love song. None of the ironic deployment of “bless your heart” you get from flinty old Southern gals sometimes; this man was dead serious about how much he loves you, baby. Some guy named Jerry Wallace came out of nowhere to displace him with the similarly direct “If You Leave Me Tonight I’ll Cry.” It was a fluke – the song was prominently featured on a Twilight Zone-esque TV show called Night Gallery, providing a weird little back door to exposure that country radio just shrugged and went with. He also sang the theme song for a short-lived Henry Fonda sitcom called The Smith Family; Jerry Wallace was a bigger deal onscreen than on radio. Already-veteran Don Gibson, who’d had a pretty hit-and-miss career since his late-‘50s heyday but never completely disappeared, scored a surprise #1 with the instant classic “Woman, Sensuous Woman” but only stayed there for a week before (presumably furiously) handing it back to “Mr. Hollywood” Jerry Wallace. Both guys would have more Top 10 hits, but no more #1s.

Sonny James swooped in with another cover, this time Ed Ames’ old adult contemporary hit “When The Snow is On The Roses.”  It’s just as pretty and elegiac as the title suggests; it would have been totally appropriate if this was the last song he’d recorded before he died, but it wasn’t even his last #1 (although that would come soon).  Plus he lived to a ripe old age, passing on at 87 years old in 2016 after a long and presumably gentlemanly retirement.  No need to weep for Sonny James just yet (at least in the context of this series).  It held on for one week of September before Conway Twitty, perhaps cashing in on the renewed interest in Don Gibson, briefly took over at #1 with a cover of Gibson’s classic “I Can’t Stop Loving You.” 

Keep in mind that, especially in old-school country music, a new face at the top of the charts is often not necessarily a new face to the business.  Since Nashville back then typically deprioritized youth and glamor, these midlife comebacks by the likes of Faron Young and Don Gibson weren’t as weird as it would be if, say, Sammy Kershaw came roaring back and scored a #1 country hit in 2023.  Sometimes the persistent and patient were rewarded.  Mel Tillis, for example, had been performing and recording since the mid-‘50s.  Writing for Webb Pierce and other stars of the day, he’d come up with classics like “Mental Revenge” and “Ruby Don’t Take Your Love to Town.”  When he hit #1 with “I Ain’t Never” (Pierce had scored with it in 1959) it was already a bit retro for 1972 but it was a welcome milestone for a lifer whose career was finally about to level up (and it’s a total banger too).

Donna Fargo’s “Funny Face” was not exactly a banger, but if you can get past the idea of “funny face” being a pet name for your wife it’s a sweet enough song, and her voice does have an appealingly sandy sweetness to it.  Merle Haggard followed up with his best and most universal tune in a while, the wryly funny “It’s Not Love (But It’s Not Bad).”  Between its slightly-saccharine predecessor and the titles that rounded out the year (coming right up!) it was kind of nice to have one in the mix about one of those better-than-nothing relationships that some listeners probably related to more than they’d care to admit.

Tammy Wynette’s “My Man Understands” continued her streak of near-terrifying displays of devotion (yep Billy Sherrill wrote this one too, so it keeps getting weird) but to be fair, this one’s good as hell, with a subtly jumpy bass line driving a jittery tempo that perfectly underscores her great-imitation-of-breathless delivery of the cat-on-a-hot-tin-roof lyrics.  Different kind of “Bedtime Story” I guess, although from the sound of it it’s unlikely she let him make it past the front hall.  Charley Pride’s “She’s Too Good to Be True” was way more chill, maybe even a little boring (at least after listening to Wynette pant her way through the last one).  Freddie Hart’s “Got the All Overs For You (All Over Me)” kind of struck a balance between the two; while we’re at it, Hart’s singles had some of the coolest organ of any country records from the era.  But as his #1 hitmaker days were already almost drawing to a close, maybe the listeners of the day were starting to see him as a bit of a one-trick pony.  Ray Price would close out the year with “She’s Got to Be A Saint,” plenty devoted in its own way, but it had a longer run in 1973 so we’ll talk about it then.  And rank it there.  And maybe go back and listen to that Tammy Wynette song again.  

THE TREND?

It was getting to be kind of a free-for-all.  Folks who seemingly had the #1 locked down for big chunks of previous years had fallen off a bit (Buck Owens, Sonny James), newcomers who wouldn’t be terribly big deals in the long run were temporarily kicking ass (Freddie Hart, Donna Fargo), older guys like Don Gibson and Faron Young were elbowing their way back in … was it a little weird that Don Gibson scored a #1 hit and in the same year Conway Twitty scored one with a cover of Gibson’s signature song?  It’s not like Twitty was some brash young upstart, he’d had a big crossover hit back in the late ‘50s too.  Come to think of it, Jerry Lee Lewis was already a star when the original “Chantilly Lace” came out.  In the days before everything being preserved in digital amber on YouTube, Spotify, etc., everything old could be new again; in the days before targeted youth lifestyle marketing, that was as true for the artists as it was for the songs.

THE RANKING:

  1. It’s Four in the Morning (Faron Young)
  2. My Man Understands (Tammy Wynette) 
  3. One’s On the Way (Loretta Lynn)
  4. The Happiest Girl in the Whole USA (Donna Fargo)
  5. Woman, Sensuous Woman (Don Gibson)
  6. I Ain’t Never (Mel Tillis)
  7. It’s Not Love (But It’s Not Bad) (Merle Haggard)
  8. Carolyn (Merle Haggard)
  9. My Hang-Up is You (Freddie Hart)
  10. It’s Gonna Take a Little Bit Longer (Charley Pride)
  11. Me & Bobby McGee (Jerry Lee Lewis)
  12. Got the All Overs For You (All Over Me) (Freddie Hart)
  13. When the Snow Is On the Roses (Sonny James)
  14. (Lost Her Love) On Our Last Date (Conway Twitty)
  15. That’s Why I Love You Like I Do (Sonny James)
  16. Eleven Roses (Hank Williams Jr.)
  17. Made in Japan (Buck Owens)
  18. Bless Your Heart (Freddie Hart)
  19. She’s Too Good to be True (Charley Pride)
  20. Funny Face (Donna Fargo)
  21. I Can’t Stop Loving You (Conway Twitty)
  22. Chantilly Lace (Jerry Lee Lewis)
  23. Would You Take Another Chance on Me (Jerry Lee Lewis)
  24. Bedtime Story (Tammy Wynette)   
  25. Grandma Harp (Merle Haggard)
  26. If You Leave Me Tonight I’ll Cry (Jerry Wallace)        

DOWN THE ROAD ...

East Texas honky-tonker Mark Chesnutt was just a kiddo in 1972, but judging by his grown-up output I'm gonna assume he was already pretty immersed in the country radio hits of the day. Even on his first few records, when he presumably didn't have much clout in a crowded '90s-country marketplace, he made room for the trad-country likes of Don Gibson's mostly-forgotten-by-then "Woman, Sensuous Woman." Sensuous here anyhow, might as well give it a listen.



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